Purply-minced meat

A new mince-style product with an exceptionally low climate footprint.

Purply minced meat

Purply mince is based on the raw material Ciona, a small marine animal that grows naturally in Norwegian fjords. The raw material can be cultivated in a way that gives the ingredient Purply an extremely low climate footprint.*

Purply mince is a minced product that is ready to use.

Even though the raw material comes from the sea, the mince has no marine taste. This means you can make the same dishes with Purply mince that you would normally make with other mince products.

* 0.97 kg CO₂-eq/kg (Norsus, 2026)

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